With fewer distilleries making more and more whiskey, the resulting structure of the U.S. Now, the marketplace was more defined, the demand was much higher and a majority of producers did not make it out of Prohibition. I mean, would you rather drink brands or history?” Wyatt PeabodyĬan you imagine that? Experiencing Bourbon or Rye from the pinnacle of its production, the absolute peak of its powers, the summit of natural innovation that leads to what is easily understood as the golden era of American whiskey.Īfter Prohibition, it all changed it had to. “People are actually paying more for Pappy 23 (that was made in the 1990s), than a bottle of whiskey distilled in 1916-when Woodrow Wilson was President (of all 48 states), we had yet to enter WWI and General Pershing’s Calvary was pushing Pancho Villa across the Mexican border. When one compares the annual frenzy, and subsequent premiums paid, for highly-allocated perennial brands, with distillates that were made a century ago, the contrast is stark.” The situation at hand is perfectly described by Wyatt Peabody, a wine and spirits expert at Soutirage, a Yountville, California merchant that retails rare wines and spirits: “Having witnessed whiskey explosion over the past five years-which has sent limited-release whiskey prices through the roof-I am fascinated by the relative value of pre-Prohibition-era spirits. People in the know found these American treasures and bought whatever they could, just to have a few bottles or cases of extra rare old American Whiskey on hand for special occasions or to save as a testimony to the future.įast forward into the 2000’s and this treasure is even rarer, but you can still find it. Also, some of the whiskey had even aged all through Prohibition in barrels, this is what the advertisement above was speaking about, but everyone wanted some of the precious whiskey that came out on the other side of prohibition. Some of the whiskey lay hidden in cellars, warehouses, and private collections. After Prohibition was lifted the fortunate few that had been able to coax or cajole their doctors out of medical prescriptions for whiskey had a huge group of friends interested in procuring some of these delicious whiskeys to enjoy for themselves that were still in a surplus that had made it through prohibition. Their finite rarity is the easiest way to understand the power, the lure, the potency and the beauty of vintage American whiskey-in Prohibition, there was a break that almost broke the industry.
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